Meet & Engage is a suite of conversational recruiting technology with a mission to make it easier for employers to connect with candidates at every stage of the hiring process – from attraction to selection, to onboarding.
They work with organisations in the UK, Europe, North America and around the world – names like Amazon, Deloitte, Deutsche Bank and Virgin Media – to improve the candidate experience, democratise access to your brand and support candidates through an inclusive hiring journey. The Meet & Engage team is made up of recruitment experts and award-winning software to solve real-life hiring and engagement challenges.
Every one of our projects begins with a discovery meeting. During this meeting, we learn about the clients and learn as much as we can about their hopes, mission and overall business vision, but importantly: their purpose. In this case, we identified that their existing marketing function required support with their LinkedIn and other paid social ads. That is where our experience comes in useful!. We discussed long term and short term goals with the Meet and Engage which highlighted the following:
Our task going forward was to combine our knowledge and experience with the work that the Meet and Engage team had done to amplify the results. The Jetpack team looked to create a lead generation ad to promote the webinars and whitepaper. We also used traffic campaigns for the “book a demo’ and tweaked the audiences for each of these to maximise results. By implementing the LinkedIn Insight Tag we secured the ability to track all activity and create a marketing funnel that ran like clockwork.
Through our testing and optimising phase, we were able to use the budget more efficiently and navigate our campaign CPC down to under £2 for some campaigns, quite a feat for Linkedin paid activations!
Our campaigns in total generated over 95,000 impressions, with an average CPC of £3.70 and a steady flow of qualified leads through Meet & Engage’s sales funnel.
The business has gone from strength-to-strength and we understand that Linkedin paid activities alongside their brand activities is paving the way for them to reach their goals.