Why should expert coaching and consulting be the exclusive domain of big-money corporations and big-time players? Shouldn’t SME’s that are struggling to get to that £1m mark or who don’t know how to scale up to be catered to as well?
The answer was a resounding YES, leave no SME behind.
In that moment of clarity, Tricres was born and the Fuel My Business App launched 2.5 years later.
Every one of our projects begins with a discovery meeting. During this meeting, we learn about the clients and learn as much as we can about their hopes, mission and overall business vision, but importantly: their purpose. In this case, both Rebecca and Nick are extremely well versed in their mission and are dedicated to achieving it. They made our discovery phase super easy and quickly we identified that email marketing (a progressively crucial cog in their machine) was missing a trick. This is where we come in!
With a number of years of experience across a variety of sectors, email marketing is where we thrive and we knew we could deliver value for the business.
We initially audited the current make-up of email marketing campaigns and database management on ActiveCampaign, allowing us to highlight several key issues that needed resolving before we began.
Since, we have developed an email marketing strategy utilising tags, labels, automation and AI technology to ensure Tricres clients are getting the right message at the right time. During this phase, we also redesigned the emails, bringing the brand to life and allowing for more consistency across the board.
The results? We saw a steady increase in email sign-ups as well as a much-improved retention rate for all contacts. Our improvement in subject lines and email design led to stronger open and click rates, meaning our message was resonating far better.
With the introduction of the brilliant Fuel My Business email, we have strategised and created detailed automations that help customers through their business development journey from start to finish, making Tricres a helping hand rather than a hindrance.
We thoroughly enjoy working with experts and Rebecca and Nick are no different. We’ve learnt so much from working with them and the sky is the limit for what they can do moving forward!