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The Brief
Tricres is on a mission to leave no SME behind. Through business coaching, their Partner Programme and the new Fuel My Business app - the brother & sister duo, Rebecca and Nick, alongside their brilliant team are making things happen for their clients.
We were drafted in to help Rebecca and Nick develop their email marketing efforts. They had a system in place but were not able to get the most out of their data or segmentation. We were also tasked with developing email journeys and templates for the Fuel My Business App which relied on the CRM function to nurture users throughout their business journey.
The Solution
We don't know if we've ever told you but we're proper email marketing nerds 🤓
So when speaking with Rebecca and jumping into this challenge, we were really excited!
We started with an audit of the existing email campaigns and sementations to identified some quick wins and longer term projects that might need further testing.
After some quick adjustments, we set a new A/B test schedule in place and found some great winners.
For the Fuel My Business app emails, we developed email marketing flows that was focussed on personalisation at ever point of the journey. Our designs were created to be on brand, engaging and super informative.
The email marketing successes we've seen continue to push Tricres closer to their mission and strategic goals!
