You’ve got your website up running but it’s not turning potential customers into paying customers. Whilst there is not usually a single reason why, you will want to continually optimise your website for your audience.
In this blog, we have outlined our top 5 reasons why users could be leaving your website and how you can take the right steps to stop that happening again! rrrr
Before we head into the common reasons why users leave websites, we should understand the different types of websites that exist.
If you are selling products or services online, it’s highly likely you are running an e-commerce website through Shopify, WooCommerce or even Wix. These websites are designed to give as much information as possible about your products so that users don’t have to visit physical stores to make a purchase.
If you offer a professional service as a business or freelander, it is probably the case that you have a portfolio style website that is focussed on generating leads. Usually, you want to focus on the quickest way you can take a lead from your website to a direct conversation. These type of websites would ask for information about users such as their first name, last name and email address.
Now that you have a better understanding of three different types of website, let us dig in and find out why users are leaving without taking your desired action!
One of the most common reasons why someone leaves your website is because it takes too long to load.
48% of consumers expect a website page to load within two seconds or less! That’s pretty quick right? In fact,
40% of users are willing to wait no more than three seconds for a website before they abandon the page.
An important step for you to take here is to run a website audit and see what the load times are across your website. You can run website audit tests on sites like SEOptimer and SEMrush. This process runs your website through a variety of checks so that it can benchmark its performance, raise issues and spot opportunities.
Don’t give your users a reason to leave before they’ve even seen anything!
Another common reason why people leave is that your website design looks like it’s from the 1990s!
Giving your users a modern and unique web experience should be at the forefront of your mind.
Let’s take a look at Mailchimp’s homepage. Their website uses a yellow background which instantly stands out compared to typical websites that use a black or white background. The empty space and the use of black text makes it stand out and draws the users attention to the most important part of the page. A fine example of how to design a modern website that is easy to consume.
It’s important that your website design is easy for users to use. For example, websites that have a complicated design makes it difficult for users to take in information quickly and easy.
Don’t forget about your call-to-actions (CTA) too!
A call-to-action is a prompt which encourages users to take a specific action on their website. If we look at Mailchimp’s website design, their “Pick A Plan” button stands out and is easy to find. You’d be surprised at how many websites don’t have call-to-action buttons.
Go through your website and consider what actions you want your customers to take and ensure each transition is smooth and effective.
So your website aesthetics look amazing, but users are still leaving. Why?
The font you use, the colour of your text and background, and the resolution of your images and videos determine how easy it is for users to consume your content.
You should ask yourself the following questions:
It’s good practice to make your website accessible for those with a low network speed and for those with disabilities. This ensures that everyone has a good experience.
For example, it’s an easy decision for users to leave if your product images are blurry. It’s not ideal for anyone to buy something online when they can’t even visually see what the product looks like in high-definition.
Your website looks amazing on desktop but the mobile version doesn’t look anything like it?
It’s never been more important to make sure that your website is mobile friendly.
This is why.
Mobile optimisation becomes even more important for SEO as Google automaticaly crawls your website from a smartphone view.. Google prioritises mobile page load speed as a key metric when determining your website's search ranking, which is significant since 94% of organic search traffic comes from Google. If you ever needed a reason to optimise for mobile, this is it!
Even if someone doesn’t buy your products or services after visiting your website, give them a memorable experience.
At least this way, you let them leave with a good impression.
Our fifth and final reason is one that can be easily avoided.
There’s nothing worse than having a great website design that is functional yet is filled with spelling and grammatical errors.
This is the fast track in losing users’ trust and them leaving your website instantly.
When someone arrives on your website, you need to give them error-free content that encourages them to prolong their session and visit multiple pages.
Don’t let spelling mistakes cost you from converting users into paying customers!
At Jetpack Marketing, we specialise in delivering high-quality websites that work for you and your customers.
If you’re currently thinking about launching your own website or would like to make some changes to optimise your website, get in touch with our specialists today and see how we can help. Drop us an email: firstname.lastname@example.org