February 15, 2023
The Stats You Need To Know To Ace Your Social Media Strategy

It’s 2023 and creating a social media strategy is so important for the success of your business. 

It helps to lay down the groundwork for how you are going to stand out from the competition. 

Social media allows you to create an engaging and loyal audience. An audience that will not only purchase your goods and services but also share your business with others.

All you need is a personalized social media strategy and your business will flourish. 

And we’ve taken the guesswork right out of it! We’ve compiled a list of stats that will help you elevate your social media strategy. 

If you want to grow your social media following, increase your engagement and increase your sales, then read these stats below! 

Need To Know Stats for Your Social Media Strategy

33% of people’s “online time” is spent on a social media site or app. This means that social networks account for a third of the world’s internet usage.

With a third of the world’s internet usage being used on social media, it’s clear that you have to have a social media strategy in place. It could make a huge impact on your company's success. 

The ten most popular social networks in the world* are:

  1. Facebook: 2.740 billion
  2. YouTube: 2.290 billion
  3. Instagram: 1.221 billion
  4. TikTok: 689 million
  5. Snapchat: 498 million
  6. Pinterest: 442 million
  7. Reddit: 430 million
  8. Twitter: 330 million
  9. Quora: 300 million
  10. LinkedIn: 260 million

Keep this in mind when you are planning out which platform to use, you want to make sure you are using platforms that are popular. 

The eight most popular platforms for social media marketing are (Statista) :

  • Facebook: 94%
  • Instagram: 76%
  • LinkedIn: 59%
  • Twitter: 53%
  • YouTube: 53%
  • Pinterest: 25%
  • Snapchat: 5%
  • TikTok: 5%

When it comes to social media marketing, these are the platforms where marketers make the most connections with their consumers. It is something to remember when creating your social media strategy. 

Instagram ads reach nearly 30% of internet users

Utilizing ads in a social media strategy can be very effective, but knowing which platforms perform best with ads is also crucial to increasing sales within your business. 

90% of Instagram users follow a business

This statistic should give you hope when creating your social media plan that you can succeed when it comes to social media marketing. People have no issues with following businesses, there is space for your business on Instagram to flourish. 

70% of users are open to seeing ads when watching videos on Instagram

This is amazing. This means that Instagram is a great place to create ads on. There will probably be high conversion rates due to the fact that their users are open to watching your ad on the platform. This also gives you room to experiment with your ads and figure out what works best for your business without the pressure of trying to please an unwilling viewer.

69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram. 

This is a clear sign that your social media strategy should include posting content and possibly ads on Instagram and/or Facebook, if you want better conversions. 

49% of social media users say that they “depend on” influencer opinions to help them make purchasing decisions.

Don't forget to include an influencer strategy when looking at your social media channel, they offer reach and engagement plus become a trusted ambassador of your brand.

Social media can be a positive force in your marketing strategy, so if you don’t have a social media strategy then you need to create one, ASAP! Use the stats listed above to help guide you. 

Get ready to be successful in 2023!

If you need help creating a strategy,  get in touch with one of our experts, we’d love to help you create a killer social media strategy.

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