November 22, 2022
Top 7 Tips To Maximise Your LinkedIn Ads

Whether you are looking to boost leads or add more prospects into your sales funnel, LinkedIn advertising can help you achieve the goals and objectives for your B2B brand. Advertising on LinkedIn allows you to reach out to professionals that are in the industry you are targeting. In this blog, we look at the top 7 tips you need to maximise your LinkedIn ads and drive key results!

Tip 1: Create The Perfect Target Audience

Before you start running your LinkedIn ads, it’s vital that you know who you are trying to reach, so that you can tailor your ad to match their needs and interests. LinkedIn offers a variety of parameters you can use to target your audience. 

Here are some examples of how you can filter out your audience on LinkedIn: 

  • Company name, industry, or size of a company
  • Job title, function, or seniority
  • Schools attended
  • Skills
  • Gender or age
  • Groups
  • Fields of study
  • Degree

As LinkedIn is a professional network, most of these categories focus on occupational status. LinkedIn is 277% more effective for lead generation than other social media networks. You need to consider all parameters before you create your target audience so that you can maximise your chances of a successful and effective campaign.

Tip 2: Select The Right Ad Type For Your Campaign

Another thing to consider before you create your campaign is what do you want to achieve?

Do you want to get your ad in front of as many people as possible? Or do you want to make your ad appear more subtle by sending them an email? 

LinkedIn offers multiple types of LinkedIn ads to choose from. Let’s take a closer look at what ad types you can use for your campaign.

Sponsored Content

This type of ad appears directly on a user’s feed. When a user scrolls through their feed, sponsored content ads appear seamlessly with the other content on their feed. Your content will appear on all types of devices – mobile, tablet and desktop! 

These ads can be used to drive new leads, build brand awareness and nurture relationships. This method allows you to target the professionals that are most likely to be interested in your business.

Sponsored InMail

This is another great way for you to reach your audience directly. Sponsored InMail allows you to send personalised and relevant ads to interested leads. When you send these sponsored emails, your ad goes directly into a user’s inbox. 

These types of ads look exactly like any other professional email you would receive from a business!

Text Ads

These ads operate a bit like pay-per-click (PPC) ads. They appear on the sidebar of LinkedIn’s site. They operate on two different payment options: pay-per-click and cost per impression. 

What this means is that you either pay each time someone clicks on your ad or each time 1,000 people view your ad. LinkedIn allows you to choose which format is best for your goals and budget. Like Sponsored Content and InMail, Text ads are a great option to consider to drive new leads and reach out to your targeted audience.

Tip 3: Select The Right Ad Format

Once you pick your ad type, you need to choose the ad format that works best for your campaign. The type of ad format depends on the type of ad content you want to send out. There are several ad formats you can choose to make an appealing ad.

These include: 

  • Single image ads: These are the most common ads that appear on LinkedIn. This format works effectively with a high-quality image with some text. 
  • Carousel ads: This ad format is used for sponsored content. When you have multiple images to showcase within an ad, this is the correct format to use. 
  • Video ads: Videos are a great way for you to engage with your audience and get them to interact with your content. Use this ad format if you want to provide your audience with an abundance of information in a short space of time. 
  • Spotlight ads: These types of ads allow you to showcase your products and services. You can direct them to a landing page or specific page on your website. 
  • Followers ad: If you are keen to promote your LinkedIn page and get more members to follow your page, you should consider using this ad format.

Tip 4: Select The Right Objective

When you are running LinkedIn ads, you must have the right goal in mind. The goal you set must match your expectations. These are the types of objectives you can try to achieve with your LinkedIn ad: 

  • Website visits: This objective focuses on how much traffic you can drive to your website and landing pages. If you want to increase traffic on either of these pages, this is the right objective for you to measure the results better!
  • Lead generation: If you’re running a form, you can use this objective to measure how many people engage with your form. This objective is extremely useful if you want to get people to sign up to your email list or attend an event.
  • Engagement: If you want to increase interactions on your content and gain new followers, this is the right option to get more activity on your LinkedIn page.
  • Video views: If you’re running a video advertisement, you can set a goal to focus on LinkedIn video views. The goal here is to increase engagement and exposure to your video ads.

By choosing the right objective, it will help you understand what you’re trying to achieve with your campaign and focus on that goal.

Tip 5: Create Personalised Ads

If you want to successfully reach out to your target audience and get them to engage with your business and the products or services you offer, you must create personalised ads!

Personalised ads allow you to deliver a tailored message to your target audience that matches their unique interests. Not everyone will be interested in the business you have to offer, so that’s why your ad must be appealing to them based on their interests.

For example, if you’re specifically targeting Digital Marketing Managers and you want them to download your latest e-commerce e-book, you could write in your ad copy “Calling all Digital Marketing Managers…” which can be considered as a call out.

This ad would feel as if it’s designed just for them, which adds that sense of personalisation.

Tip 6: Create a High-Quality Ad

LinkedIn is a professional networking social media platform. Whenever you have ads running, you have to make sure that they look good and positively reflect your brand.

For example, you must deliver an ad copy that is clean and error-free. Even the slightest punctuational error is enough for a prospect to form a negative impression of your brand.

Likewise, you want to make sure that the visuals are of high quality. Whether you use an image or a video, you have to make sure the video is clear and you give your audience all the information they need to interact with your campaign. 

If you spend that extra time polishing your campaign, you’ll create a more effective LinkedIn campaign that gets you better results!

Tip 7: Run A/B Tests On Your Ads

The effectiveness of your campaign depends on your testing. There’s no harm in sending out two versions of your ad with one element being tested. 

For example, you may feel as if a short ad copy will perform better than a long ad copy. But how can we find out

You can run an A/B test on LinkedIn which shows two variants of your ad to the same audience and you’ll be able to see which one gets more clicks, engagement and leads. 

By A/B testing your LinkedIn ads, you’ll discover which ad is the best performing and make better use of your budget!

LinkedIn has over 690 million+ members and four out of five members have the power to impact business decisions. We think advertising on LinkedIn presents a great opportunity for you to reach out to these professionals. If you feel as if you're ready to advertise your business, products and services to bring in quality B2B leads, then the team at Jetpack Marketing are ready to help!

We can help you create highly effective ads that reach out to your audience and get them to engage with your business.

Want to get started or would like some advice? Drop us an email: 

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