Operation Black Vote

Web Development

The Challenge

Operation Black Vote (OBV) stands at the forefront of the battle for racial equality and political empowerment. Yet, despite their profound impact on society, their online presence failed to reflect the magnitude of their mission. Hindered by outdated technology and a lack of technical expertise, OBV faced a daunting challenge in revitalising their digital footprint to align with their updated brand image and vision.

For years, OBV's website was neglected and fell behind as the digital world evolved. They lacked the technical skills to update or improve it, leading to slow loading times, unresponsive pages, and no room to showcase their projects or blogs. This highlighted the urgent need for a complete digital makeover.

The Approach

Recognising the critical importance of a robust online presence in advancing OBV's mission, our team embarked on a transformative journey to breathe new life into their website. We began by conducting a thorough assessment of their existing website, identifying pain points and areas for improvement. Leveraging our expertise in web development and digital strategy, we devised a tailored roadmap to address OBV's unique challenges while aligning with their updated brand image and vision.

To address OBV's digital challenges and prepare them for the ever-evolving online landscape, we chose to build their website using Webflow. This platform offers future-proof and innovative solutions, ensuring OBV remains adaptable and well-equipped for the fast-paced digital world. With Webflow's intuitive interface and robust features, we created a dynamic and responsive website that not only meets OBV's current needs but also sets them up for long-term success in the digital including prioritising speed, responsiveness, and accessibility.

By implementing a scalable and intuitive content management system, we empowered OBV to take full ownership of their digital narrative, ensuring they could easily update and expand their online presence as needed.

The Result

In April, we proudly unveiled OBV's new website alongside a revitalized brand identity and logo. This cohesive launch has not only elevated OBV's visibility but also rejuvenated their brand image, aligning seamlessly with their mission and values. The website serves as a vibrant digital hub, offering users a unique and engaging experience that amplifies OBV's impact and message.

Moreover, our collaboration has equipped OBV's team with the knowledge and confidence to take ownership of their website for the long term. With the flexibility and space to create dedicated areas for new programmes and initiatives, OBV is poised to continue driving positive change delivering for black communities across the UK.

Supporting Children and Young People in the Borough of Hounslow

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